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‘Himistry’ Naturals Launches at Nordstrom

The black-owned organic skin care brand aims to help men take care of their skin with an easy-to-follow regimen.

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By: Marie Redding

Senior Editor, Rodman Media


‘Himistry’ Naturals which the brand spells H.I.M.-istry, is partnring with Nordstroms.

H.I.M.-istry Naturals has announced it is partnering with Nordstrom to launch its complete line of men’s grooming products in retail locations across the U.S., and on the retailer’s website.

H.I.M.-istry Naturals is a black-owned organic skin care brand, and its name is an acronym for “Healthy Image Men.”

The brand was founded by Darnell Henderson on the notion that for many men, daily shaving and skincare regimens are one and the same. With that in mind, he set out to develop a line of healthy and powerful men’s grooming products.

He wanted his product line to go beyond prepping skin for shaving, and address common skin concerns like acne, dryness, premature aging, ingrown hairs, razor irritation and more – with an easy-to-follow daily regimen.

Henderson spent several years working with a highly skilled team of chemists who understood his vision and helped him develop what is now the H.I.M.-istry product line. The company currently offers more than 30 spa-quality products focused on men’s unique needs for skincare, shave care, beard care and body care, all made with natural and certified organic ingredients.

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